HOPP
When a couple of fashion industry vets team up for a project, you know you’re in for something good. HOPP, which in Swedish means ‘bounce,’ is the brainchild of Eree Kim, a former designer for Opening Ceremony. With extreme comfort for the feet in mind, Eree enlisted the help of San Antonio Shoemakers, a longstanding American footwear brand that’s been around since the ‘70s, to help realize her vision of a concept footwear line. The end result is a both modern and playful aesthetic that integrates special technology and allows the wearer to put their best (and most comfortable) foot forward.