This renowned French brand has had the fashion world hooked ever since their inception in 1987. Clean, sharp lines, simple silhouettes and understated prints are just a few reasons why the world over loves A.P.C. Think quintessential French style with a fresh take on the classics. An acronym for ‘Atelier de Production et de Creation’, it’s a fitting name for a brand that is all about stripping back to the fundamentals of fashion design. A.P.C is seeing to it that we are all better dressed, one military jacket and flawless pair of raw selvedge jeans at a time.