Geel was born from the idea of creating pieces that would continuously end up in the laundry basket - high quality and adaptable enough for any season and occasion on a given day. We make clothes for individuals who exist within the dichotomy of being soft and bold, and carry a free disposition. The Geel mindset is to stay comfortable to face new ideas and possibilities with an open mind. Seeing every aspect of life as an opportunity to express your imagination, Geel was conceptualized as a brand that keeps you feeling easy and adaptable within your own space.