Datura is a curated line of timeless design and effortless femininity, created for the independent women of the world. Handmade in New York, the label explores the contemporary symbiosis between the natural world and our urban lifestyles. Datura's conscious ethos promotes slow fashion through a tightly controlled manufacturing process, in which materials and processes matter. Through a web-only distribution philosophy, Datura cultivates a direct and personal bond with the people we meet, including like-minded artists around the world, collectively drawn to alluring, versatile, and timeless pieces. We are a conscious choice. We are sustainable, committed, and transparent. We are web-exclusive and locally-made. Our designs are made with luxurious natural fabrics. Our pieces are timeless, seasonless, and effortless. Stefania Borras, the Creative Director of Datura, grew up on the island of Mallorca, surrounded by Mediterranean beauty. Nature has always played an important part in her work, acting both as a healer in the city and as a connection we all share. After breaking from Burberry and Marithé + Francois Girbaud, Stefania started her self-titled, award-winning fashion line in Barcelona. Moving to New York in 2013, she created Datura as a brand available exclusively on the web. Datura blossoms at the intersection of our natural essence and the cities we inhabit — envisioning a new now and a better future through luxurious fabrics that feel like a second skin with designs that bring value, comfort, elegance and ease to our lives.